There are plenty of apps and desktop software you could use for writing your blog posts and website content. Some are better than others, but Google Docs handles writing content for your website much better than most.
Looking for an easy win with Google? Go to one of the pages on your website (not the home page) and look at URL. Is it “pretty,” or does it have a bunch of random numbers, letters, and characters? Guess which one Google wants to see.
Small business owners often think of their website as an expense. Wouldn’t it feel great to know that your website not only paid for itself, but brought in additional revenue?