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The Challenge

Tucson Music Teachers Association is a local organization that helps area music students find qualified teachers as well as providing continuing education for their teacher members.

They approached us, looking for a way to give their members more exposure and simplify the process families went through when searching for a music teacher.

The majority of the organizations teacher members would not consider themselves digital natives. That meant the board was hyper focused on providing a simple, easy to use tool set.

Tucson Music Teachers Association responsive website screenshot

Our Solution

We designed and developed a custom responsive website that gave teachers the power to showcase their private practice (while keeping the UI ultra simple) and parents/students the power to quickly and easily find teachers and information on performances, etc.

Teacher Pages

Each teacher was given their own page for self promotion. We developed a custom solution that allowed teachers to edit their own information without ever having to access the WordPress dashboard.

We added drag-and-drop functionality to give teachers the ability to enhance the layout of their page, as well as add multimedia content like photos and video.

In addition to providing the tools, we held three separate training sessions to help get teachers up to speed with the new tools set.

Teachers are now empowered to use their individual page to showcase a much (or as little) information as they deem appropriate for their business.

 

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Enhanced Search

Parents and students will enjoy a new, enhanced search feature. We know that today's families are busier than ever, so on top of allowing users to filter teacher searches based on instruments, we created a tool that enables parents to searching using geo-location. That means when a family with three kids wants to add piano lessons to their soccer, cheer, art, tee-ball schedule - they can search based on the distance to their home - or any location, for that matter.