Now that your new site has launched, we need to start building your audience and sending traffic to your site. Contrary to popular belief, there is no “Show up at the top of Google” button we can press and magically start sending your site millions of visitors. The good news is that with a little bit of work on your part, you can start to drive traffic to your site.
In this article, you will learn four ways to begin attracting more visitors to your website.
Blog
Blogging is one of the most powerful ways to attract traffic to your site. Even if you think a topic has already been written about a thousand times (most topics have), write about it in your words, using your voice and experience. People are different, and when they come to the web to search, they each use slightly different phrases. That means that even if your blog post is not the most popular article on the topic, it can still be found by people whose search phrases more closely match your writing.
Blogging also increases your credibility as a business. When someone finds your blog post online and it provides them value, you become the expert on that topic, for that visitor.
Here are a couple tips on getting started:
- Schedule a time to write and stay consistent (even if it’s only once a month)
- Keep an ongoing list of potential topics (they’ll come to you in the shower)
- Write about what you know
- Provide valuable content to your readers
Social Media
Social media is a great way to build your audience. When your current audience shares your content, it puts you in front of their audience. This has the ability to exponentially increase the number of eyes directed back to your website.
When you’re thinking about what to post on social media, consider:
- What will my audience find valuable?
- What type of content will attract the most engagement on which social media site?
- How often should I post and when should I post?
You’ve probably already let your contacts know about your new site, but if you haven’t, send an email. If you already have an engaged audience, this is a no-brainer for getting people to take a look at the site. If you don’t have an established audience, start building one. Use your website to start collecting contacts so that you can start to nurture the relationship and begin to convert site visitors into customers.
Value
We mentioned this several times already, but it’s a big one. Provide value to your potential and current customers. Regardless of how you’re delivering your content, make sure that you’re giving people something they find useful. Valuable content gets shared, builds trust, and keeps visitors coming back for more.
What about you? What simple step have you taken and found effect in building site traffic for your small business? Let us know in the comments.
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