Our Process

Process makes perfect

If there's one thing we've learned from our experience building websites it's that sticking to a well-defined process results in a better final product. Every time.

We'll be in constant contact throughout the course of your project, but here's a high-level overview of some of our major checkpoints along the way.

men and women sitting at a table having an informal meeting

Keyword Research

Keyword research is an important step in any new website or redesign. We'll spend sometime figuring out what your potential customers are already searching for on Google. Later in the process, we'll use the information we gather here to inform decisions on how to name pages and what content to create.

Site Map

A site map is a graphic representation of the pages we'll be creating for your site. This step helps us organize your site in a way that's friendly to users and search engines alike.

Content Collection

Now that we know all the pages your site needs, we'll start bugging you about your site's content. At this point in the process, we'll ask you to gather all the text, images, and video that will populate your site.


Next we'll get to work on building out your wireframes. Wireframes are purely an organizational exercise. You can think of wireframes like the blueprint of a house. Wireframes show where things go, but don't give much (if any) information about what the elements will look like. We'll save all the colors, fonts, etc for the style guide.

Style Guide

Once you approve the wireframes, we'll get to work on creating your style guide. If wireframes are like blueprints, then certainly the style guide is like the sample board an interior designer might show you. Instead of carpet, tile, and paint samples, your style guide will show you the colors, fonts, textures, etc that we plan to use on your site.


Once we get your approval on the style guide and all your content is collected, we'll begin building your website's prototypes. Prototypes are a way for us to show you exactly how the site will look, without actually writing all the code. For some sites that means a set of JPGs. For other sites, it makes more sense to build something with a bit of interactivity. Either way, you'll finally get a chance to see what your site will look like once it's live on the web.

Development and Testing

At this stage, we write the code that brings your site to life, and then test on as many browsers and devices as possible. We want to make sure that your site is going to behave exactly the way we intend before we make it live on the internet.

Launch and Celebration

It's finally time! All your hard work is about to pay off. After getting your final approval, we'll launch your site (make it visible to the public). Now, it's time to celebrate!

30-Day Warranty

Every site we build comes with a 30-day warranty. We do our best to catch every bug during the testing stage, but if something comes up, you have nothing to worry about. We'll be there for an extra 30 days to help patch up in unexpected errors.


Before we officially hand off your shiny new website, we'll sit you down for a training session. We want you to feel totally comfortable adding and editing content all on your own.

On-going Care

Just like a car or home, your website needs regular maintenance. It may be up to date and running great today, but technology changes rapidly. Luckily, there's a bright side.

You don't have to tackle it alone.

During your 30-day warranty period, we'll be talking to you about what we can offer you in terms of on-going maintenance. Want a sneak peak? Check out our Website Care page.

Ready to get started?