Project Inquiry

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What are we doing?
Give us your main reasons for needing a new website. It's helpful to set S.M.A.R.T. goals (goals that are Specific, Measurable, Achievable, Relevant, and Time-bound), as it keeps all of us on the same page and moving in the same direction. With this in mind, what are the top 5 business needs of your website? For example, 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months.
Goal 1
Goal 2
Goal 3
Goal 4
Goal 5
Is there anything about your current site that serves the business well?
If so, what is it, and why is it working so well?

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Who are we targeting?
Tell us about your ideal customer.
Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
For example: research product information, get contact details, ask questions about services, pricing...

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Design Concept
How do you want people to feel when they interact with your brand?
For example: safe and secure, edgy and excited, exclusive and cool, like they belong...
Do your competitors have websites?
If so, list them here so we can make sure yours performs better.
Tell us about your competitors.
Who else is competing for the attention of your ideal customer? What are they doing that you think is working?
Are there any other websites in particular that you like the design of and why?
These sites do not have to be in the same market as your business.
Do you have a logo?
- Yes
- No
Are you open to modifying or redesigning your logo?
Occasionally, we run into a logo that would work better on the web with a tiny adjustment or two. And sometimes we even come up against a logo that (in our professional opinion) just isn't working for the business. We'd just like to know in advance if you're open to having those conversations.
- Yes
- No

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Wrap Up
Does your project have a firm deadline?
- Yes
- No
What is your required launch date?
When are you hoping you'll be able to launch your site?
What does success look like?
If we were to be celebrating a successful website strategy in 12 months, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
First Name*
Last Name*
What name do you prefer to go by?*
Elizabeth? Liz? Lizzy? The Great and Powerful Oz?
Email*
Be sure to double-check your spelling!
Comments
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What are we doing?